Lakme’s Dynamic Marketing Strategies: How it Became the No. 1 Cosmetic Brand in India!
Since 1952, Lakme has been a trailblazer in the beauty and cosmetics industry, captivating millions of consumers with its innovative products and effective marketing strategies. Its sales revenue increased 19.3 per cent to Rs 328 crore in FY23. Lakme’s marketing strategies have always been ahead of the curve, combining creativity and consumer insights to create…