281 million Indians follow at least one influencer. And 28% or 118 million have tried products or services promoted by influencers (Business Insider) We can say the Impact of Influencer Marketing is pretty solid! Social media influencers use their popularity and trustworthiness to connect with and convince potential customers to try a product. But what does influencer marketing…
Introduction More than 30% of businesses struggle to measure ROI in influencer marketing (Influencer Marketing Hub 2023 Benchmark report)Are you one of them?Have you ever asked yourself:Which influencers are driving engagement and conversions?Is this partnership even worth it?What’s the ROI on our influencer marketing campaigns?Most agencies today struggle with these dilemmas. Let’s figure it out!…
Introduction In today’s digital world, influencer marketing rocks! It’s all about genuine connections with your folks. But guess what? Challenges pop up. Let’s dive into the 3 Challenges of Influencer Marketing and fix them up! Challenge 1: Finding the Right Influencer One of the initial challenges of influencer marketing is finding the right influencer. First, you…